PepsiCo on Monday announced it is rolling out "a new way to do mornings" with Kickstart, a fruit-flavored Mountain Dew beverage.
PepsiCo has been working on the drink for some time. It says the combo of Mountain Dew and fruit juice will be available in Orange Citrus and Fruit Punch flavors starting Feb. 25.
"Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Mountain Dew's vice president of marketing.
Kickstart has far less caffeine than energy drinks — 92 milligrams for a 16-ounce can. A comparable amount of regular Mountain Dew would have 72 milligrams of caffeine while a can of PepsiCo's Amp energy drink has 142 milligrams, according to the Center for Science in the Public Interest.
By comparison, a 16-ounce cup of Starbucks coffee has 330 milligrams of caffeine.
A can of Kickstart has 80 calories, PepsiCo says.
If you can't wait until Feb. 25 to taste the drink, you can go to kickstartfirsttaste.com to request a can from PepsiCo. in exchange for some of your personal information.
Contributing: Associated Press
Source: http://www.theusalinks.com/2013/02/11/mountain-dew-wants-to-kickstart-your-breakfast/
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